Coming out of university having studied various fields of sustainability, we ask ourselves: how can we make an impact as efficiently as possible? We learn about the top industries damaging the planet - fashion ranks in the top 4 along with energy, transport, and agriculture. Renewable energies, electric transport, and a change in diets are now well underway - but sustainable fashion is still lagging. The magnitude of the problem is enormous, but there’s another problem: no one knows about it. ​

 

We are a sustainable brand aiming to rebuild lost connections between people, nature, and fashion.

First and foremost, we want you to know why what we are doing is important. People can’t exist without nature. Fashion is currently damaging nature. People wear fashion. And so, we want to educate on the importance of sustainability in fashion, for the planet, and for you. 

 

We aspire to create sustainable wardrobe essentials, for all.

We aim to implement sustainability across the whole life cycle of our garments. The variety of fabrics allows to demonstrate the beauty and diversity of sustainable fashion, and enables you to select that which suits you best while following you through the seasons. Designed to be unisex and minimalistic our collections are crafted to be all-inclusive and used for any occasion.

 

We want to challenge the status quo.

We want to become pioneers of ambitious change, disrupting the fast-fashion industry. We want to stimulate current and future generations and inspire you to make a change. We don’t ask you to buy less, wear the same, or become a radical minimalist - or anything really. We exist because we want to give you the opportunity and a choice to do better.​

 

We endeavour to build a movement with a community of sustainable actors. We value the strength in diversity, and therefore, welcome anyone who understands and appreciates our purpose, mission, and values. In a world of crises, we see opportunity. We don’t believe in entitlement, but in accomplishment stemming from dedication, hard work, passion, and honesty. We want to take pride in what we create. 

We are R4, a sustainable brand that will always be about people and nature. 

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Angelo & Tino

Co-Founders