R4 is a sustainable brand founded by two environmental fanatics, brothers Angelo & Tino.
Meet the founders
Born in Luxembourg, we are two brothers of Danish and Belgian nationalities who grew up in the South of France.
During our upbringing, we were raised in an environmentally conscious family, and working for the Earth is pretty much all we care for.
At age 17, we both moved abroad to undertake studies in fields related to sustainability.
Coming fresh out of university, we started R4 in our early 20s.
R4 is an extension of our lives, and thereby also a reflection of our values.
Angelo & Tino
Sustainability, first
As environmental nerds, we live and breathe “sustainability”. For our garments, we implement sustainable practices across their lifecycle, and promote quality over quantity, creating high-standard and long-lasting garments.
Diversity, and inclusion
We value the strength of diversity and celebrate our differences. As a team, a community, and a movement. Our wardrobe essentials are unisex and timeless, to reach as wide an audience as possible - sustainable fashion should not be exclusive.
Ethics, and aesthetics
We walk our talk, and are transparent in our journey. We are socially and ethically responsible with our suppliers and manufacturers. In parallel, we don’t compromise on our offering. We’re as cool and trendy (if not more) as conventional fashion.
Positive mindset, always
Our existence is fuelled by ambition, hard work, dedication, passion, honesty, and most importantly, by a positive mindset. Be it through our education, our stories, our events or our garments, we will always be challenging the status quo wearing a smile.
