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Our mission is to educate on the value of sustainable fashion.

Mission

Whilst we are a brand, we do much more than just clothing. Producing clothes to promote sustainable fashion is, in our opinion, just not enough. We like to advocate for a transition in the industry, by educating, sharing inspiring stories, doing interviews, participating in conferences, and building a community of sustainable actors. 

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Discover our key pillars below.

Education, Fashion, Community

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Inspiring education

From creating a sustainable fashion database, to presenting personal and in-depth interviews, and talks and conferences - we’ve gathered a wealth of information on the world of sustainable fashion to live up to our mission.

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Slow fashion

We design and create garments - not for the sole purpose of doing so - but to educate on the value of sustainable fashion. R4’s collections and collaborations consist of timeless wardrobe essentials.

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Diverse community

Through our partners, sponsoring opportunities, and events, we endeavor to build a movement of sustainable actors working for the Earth. We value the strength and richness of diversity in our mission.

The Manifest

Discover why we started R4 in our Manifest.

Although we've changed our style throughout the years (as we've also evolved as individuals...), our mission has always remained untouched: we're an impact-driven company that seeks to educate on the value of sustainable fashion. 

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