R4's Fashion Database
When we first started our journey in 2021, it seemed that the term “sustainable fashion” had just been coined - or so we thought. Today, the term is used interchangeably. From fast fashion giants creating “eco-collections”, to smaller start-ups using recycled fabrics, or vintage shops selling $100 scarves that once belonged to someone’s grandma - it’s easy to get confused in it all.
So, what does “sustainable fashion” actually mean?
As self-proclaimed sustainability nerds, we turned to research. To better understand the concept of sustainable fashion, we built a comprehensive database exploring the history of fast fashion, the emergence of sustainability in the industry, best practices, and ongoing challenges.
In collaboration with London Strategic Consulting (LSC).
This project was developed in collaboration with students from LSC - a student-led consultancy working with global organizations, disruptive start-ups, and public sector entities. With teams composed of students from top UK and US institutions such as LSE, UCL, KCL, Cambridge, and the University of Pennsylvania, and guided by consultants from McKinsey, Bain, KPMG, and Accenture, LSC brings expert insight to complex challenges.
Interested in a hard copy, too?
We’ll only produce a physical copy if enough people are genuinely interested - no waste here.
Fill out the form below to show your interest, and we’ll reach out if we move ahead to see if you’d still like to purchase.