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THE BRAND
BRAND NAME
INSPIRED BY THE 3R'S (REDUCE, REUSE, RECYCLE) AND ADDING 'REPEAT', WE AIM TO REFLECT THE PRINCIPLES OF THE CIRCULAR ECONOMY.
AS SUCH, R4 WILL BE A NEVER-ENDING STORY.
MISSION
In a world where we've become unprecedentedly disconnected from our natural environment, we seek to rebuild lost connections between people, nature, and fashion.
PEOPLE. NATURE. FASHION.
ACTION
Implementing sustainability at every step of the garment's life cycle, we create collections made from sustainable fabrics to showcase the beauty and diversity of sustainable fashion.
A CHOICE TO DO BETTER.
VISION
We want to challenge the status quo and build a movement with a community of sustainable actors to become an educational institution for the normalisation of sustainability in the fashion industry.
CHALLENGE THE STATUS QUO.
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