THE BRAND

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BRAND NAME

INSPIRED BY THE 3R'S (REDUCE, REUSE, RECYCLE) AND ADDING 'REPEAT', WE AIM TO REFLECT THE PRINCIPLES OF THE CIRCULAR ECONOMY. 

AS SUCH, R4 WILL BE A NEVER-ENDING STORY. 

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MISSION

In a world where we've become unprecedentedly disconnected from our natural environment, we seek to rebuild lost connections between people, nature, and fashion.

PEOPLE. NATURE. FASHION.

ACTION

Implementing sustainability at every step of the garment's life cycle, we create collections made from sustainable fabrics to showcase the beauty and diversity of sustainable fashion.

A CHOICE TO DO BETTER.

VISION

We want to challenge the status quo and build a movement with a community of sustainable actors to become an educational institution for the normalisation of sustainability in the fashion industry.

CHALLENGE THE STATUS QUO.

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MEET THE FOUNDERS

HI, AND WELCOME TO R4! GET TO KNOW WHO WE ARE, HOW OUR PATHS HAVE LED US TO CREATE R4, WHAT WE STAND FOR AS INDIVIDUALS, AND HOW WE HOPE TO REFLECT THAT THROUGH R4.