Embracing the environmental benefits that our hemp and organic cotton blend provides to Mother Earth.
The average consumer purchases 60% more clothing items than they did 15 years ago. This rise in consumption is largely due to the emergence of fast fashion, which enables consumers to buy new cheap fashionable clothes every week. However, this linear fashion model of “buying, wearing, and disposing of” clothes entails critical environmental impacts. In 2019, we wasted more than 82 million tonnes of clothing: that’s 2,625 kilograms of clothing wasted every second.
It’s time to disrupt the model.
At R4, the garments are designed to be timeless. The materials allow consumers to keep their R4 garments for longer periods of time. Along with greater longevity comes a closer relationship with the garments. Breaking away from fast fashion, R4 inspires consumers to care for their clothes, being aware and in control of what they wear, and in turn have their clothes tell the story of the life spent in them.
For our first collection, we are bringing you back to the roots of textiles: we have fabricated a homogenous blend with hemp and certified organic cotton.
Garments comprising hemp show a range of explicit benefits in comfort and durability, all the while promoting economic and environmental sustainability. The cotton in the yarn is processed in line with the Global Organic Textile Standard (GOTS), which ensures the organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing, and up to labeling.
Our organic cotton certification:
Our garments are manufactured in Portugal. The choice of working with manufacturers in Portugal reflects our desire to prioritize quality, as well as high ethical and social standards.
Equipped with the most adequate technical and human resources, the textile company focuses on people and on the environment as the main target of company decisions, always striving for improvement and excellence.